WORK FREELY

How to Define Your Own Personal Brand?

BY: RACHEL WHYNOT

Founder and CEO of FOUNDER FREEDOM™

 

Owning a particular brand and making it a success story are two different things. You might own a specific brand, but not have enough traffic on your website, or it may not be attracting a significant audience.

Since there are a number of brands that sell the same product/service at almost every other end of the street, but what makes your product or service stand out is what matters. However, a well-defined brand that showcases what your brand is really about instead of a vague detail can help you achieve all the levels of success. You need to ask yourself specific questions on how to better define your brand.

What does your brand mean?

Don’t take this literally of course; it actually signifies what your brand stands for. At the end, the brand should define you. Your product should be your sole introduction. So what are you really passionate about? What motivates you to make and sell the brand? What are your ultimate goals? Make a plan on where you want your brand to stand in the next five or ten years and then make a plan strategically following that goal.

Why is your brand unique?

We all know multiple brands are offering the same deals, but what really makes your brand stand out or touch the audiences’ heart is the quality and specificities of the brand that resonates with them.

Ask your friends or family about how you are unique. Know your weaknesses and strengths because as much as I have been stressing about how the brand reflects you, it really does! Since personal brands take a lot of time to actually to start up, take your time to exhibit yourself on the brand and make it reflect you. The more passionate you are, the easier it gets, and of course, a more significant number of potential clients are allured.

Always attract an organic following and form an authentic brand. Never should you ever fake a product/service because it is quite an easy job to distinguish the fake from the original. Never underestimate your audience. If your brand does not reflect you or is not authentic, then failure will hit you from wherever it finds a way.

What do you want the audience to comment about you when they see the brand?

What do you want people to remember you as? What comments do you want to hear about yourself when you showcase your product/service? For this, you need to first define yourself. Then manufacture a product or launch a service that truly defines you. Know your strengths, good qualities, values and what makes you proud.

Know yourself, know your audience, know your brand and always be original.  Best of luck in all your business adventures!

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