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What Is Social Media Marketing and How Can It Build Your Business

BY: RACHEL WHYNOT

Founder and CEO of FOUNDER FREEDOM™

In this day and age, social media marketing plays a substantial role for a business. It has become essential for businesses to make their presence felt on various social media platforms. Social media marketing is an effective way for businesses and freedompreneurs to reach their customers. Here are some ways on how you as a freedompreneur can use social media marketing to build your business.

Social Media Marketing Helps You Put the Word Out

Social media is an economical and effective way to help you spread the word out about who you are and what you have to offer. It is a great way for your target audience to know about your business. Social media allows you to gain the exposure you need to help increase your number of customers. You can keep your customers updated about your company and about your products, services, or any upcoming events.

Social Media Marketing Is Cost-Effective For Businesses

There was once a time before the existence of social media when freedompreneurs resorted to traditional marketing methods. They had to set aside a decent budget that they had to spend on marketing and advertising.

With the arrival of social media marketing, businesses no longer have to spend a hefty sum on advertising. Thanks to social media, it has become a lot cheaper, at the same time, cost-effective to create awareness of their brand within their target market. Social media also helps to reach a wider audience, at a fraction of the cost.

Helps You to Maintain a Two-Way Communication

In the case of traditional marketing methods, you had no idea what your target market thought about you. They had nowhere to share their thoughts, opinions, and views. With the arrival of social media, customers now have a place to express what they think about the product and company. They have a platform where they can openly and honestly pour out what their experience was after using your product or service.   

As a freedompreneur, you need to grab this opportunity to your advantage. Through social media, you have the chance to build a relationship with your audience. Social media marketing allows you to learn about your target audience, what their interests are, what they think about you as a brand, etc.

Social Media Allows You to Express Your Gratitude and Thankfulness to Your Customers

Being a freedompreneur, you know perfectly well that providing stellar customer care service should be your top priority. Along with maintaining a two-way communication with your customers, social media marketing also gives you the opportunity to express gratitude and thankfulness towards your loyal customers. It is a great way to show your appreciation to your customers for their kind response and words. Doing so, you will show your customers that you care about them and truly appreciate what they have said about you.

Thinking out of the box can get you a long way! Be a freedompreneur and live the life you’ve always wanted!

 

 

 

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