WORK FREELY

How to Create Your Own Personal Brand?

BY: RACHEL WHYNOT

Founder and CEO of FOUNDER FREEDOM™

 

The easiest way to make money these days is by having a particular brand. However, this may or may not be accurate as it honestly depends upon your idea, plan and dedication. If you really have the determination to work towards the goal of owning a personal brand, we can give you a few tips on how to start.

Look for an idea

What would you want the world to know about you? What is the product or service you are going to get the clients into buying? What are the things you are passionate about?

These are the few questions you need to answer before building a brand. Showcase something you love because if the owner is not passionate about his product/service, he most likely will not lure people into buying it. It is as simple as that. There are probably hundreds of people working on the same product/ service that you are going to launch, but what sets them apart is the wisdom and thoughtfulness behind the ambition.

Find your social platform

The second major problem to tackle is to find the right social media platform that fully and correctly defines and markets your product/service. It may start from a Facebook page, an Instagram account or simply WhatsApp groups that you can use to ‘spread the word.’

Since marketing is what most brands need and struggle with, this step cannot go unnoticed as it significantly impacts the potential clients. For example, if you are into selling cosmetics, then make a Facebook or Instagram account, attract the blogger community or random followers by strategically making up enticing content. You may do giveaways or give PR packages to influencers with high followers and digitally market your product/service.

Collaborate, collaborate and collaborate

Connections are what take you through most of your life or career obstacles nowadays. Build as many working or friendly relationships with bloggers and influencers or even different company personnel as possible.

Make products together, offer shared services or help each other in any way possible. This will help both of your brands grow as you trade audiences – it will be a win-win situation. You never know how many friends you eventually make out of this too.

Form your own website

As soon as you grow enough followers on the social media platforms, make your own website and allure your followers into visiting that website. The link should be provided on your account or page, and attractive content can make people click and thereby, increase traffic on your site.

Launch your first product/service

Create a product/service that defines you and your brand. Make it meaningful as they say, “first impression is the last impression.” This will make or break your brand. However, many brands did not kick start with their first product/service, but it is obviously preferred to have a big bang at the launch of it.

Best of luck on all your endeavours! 

 

 

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